About Liquid Edge Financial

Liquid Edge Financial CEO

Diana Luoma, CEO

What started off as a project to "LOOK INTO" ended up as a multi-million dollar company that has been servicing clients around the world since 2005.

Back in 2005 Diana Luoma was a school teacher in Utah working on a Masters in Business Administration. The move to Idaho and the factoring industry was the best professional move she ever made. She has also started two other factoring companies and a construction lending company. D&S Factors\Treasure Valley Factors is one of the largest privately held companies in the State of Idaho. Innovation in the financial product space has continued with Liquid Edge. This product has been designed to be beneficial for both our clients and their service providers.


Liquid Edge Financial Shannon

Shannon French, Client Support Specialist

Shannon joined the Liquid Edge Financial team in March of 2017. She brings with her a background in Corporate Field Leadership in the tax and financial industry. Shannon is excited to be a part of the talented team at Liquid Edge and is passionate about making sure all customers receive an outstanding experience while finding the best tools to stimulate growth in their businesses.

Outside of work, Shannon enjoys spending time with her two children and spending time outdoors camping and fly fishing. Shannon also serves as the President of a non-profit serving those with Down syndrome and their families.