About Liquid Edge Financial

Liquid Edge Financial CEO

Diana Luoma, CEO

What started off as a project to "LOOK INTO" ended up as a multi-million dollar company that has been servicing clients around the world since 2005.

Back in 2005 Diana Luoma was a school teacher in Utah working on a Masters in Business Administration. The move to Idaho and the factoring industry was the best professional move she ever made. She has also started two other factoring companies and a construction lending company. D&S Factors\Treasure Valley Factors is one of the largest privately held companies in the State of Idaho. Innovation in the financial product space has continued with Liquid Edge. This product has been designed to be beneficial for both our clients and their service providers.


Liquid Edge Financial Wilfried

Liquid Edge Financial Shannon

Wilfried Leammon, Director of Business Development

In December of 2016, I had the privilege of joining Diana and her team at Liquid Edge Financial.  Having 19 years of experience in the Mortgage Industry with various roles such as Branch Manager, Loan Originator, Recruiter and Coach, I have been able to transition my creative and professional skills to my current position at Liquid Edge Financial.  I Strongly believe that relationships are the foundation of everything.  I live by 3 rules:

• Do Your Best
• Do the Right Thing
• Show People You Care

I like to have fun with my job and the people that I work with(known as a goofball in some circles). My 2 Favorite Football Teams are the San Francisco 49ers and whoever plays them Cowboys from Dallas.  My pride and Joy, and the reasons I get up every morning, are my 3 Beautiful Daughters.  I couldn’t  be where I am at today if it wasn’t for the Love and Support from my wife.

I absolutely love what I do and being able to make a difference in peoples lives is the most rewarding part of my job.

Shannon French, Client Support Specialist

Shannon joined the Liquid Edge Financial team in March of 2017. She brings with her a background in Corporate Field Leadership in the tax and financial industry. Shannon is excited to be a part of the talented team at Liquid Edge and is passionate about making sure all customers receive an outstanding experience while finding the best tools to stimulate growth in their businesses.

Outside of work, Shannon enjoys spending time with her two children and spending time outdoors camping and fly fishing. Shannon also serves as the President of a non-profit serving those with Down syndrome and their families.